Product Description: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond...read more

Product Description: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and editor Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise...read more

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Product Description: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media...read more

Product Description: It’s inevitable. At some point in your career as a designer, you’re bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design...read more

Product Description: Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts the number one asset of any company: its reputation...read more

Product Description: “As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity...read more

Product Description: Whereas the importance of CEO reputation has increased over the last years, only very little scientific research has been conducted. This thesis addresses the vagueness of past conceptualizations by providing a well-founded theoretical background, the development of a reliable and valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences...read more

Product Description: This report looks closely at how a sample of 100 companies from the USA, Canada, the UK and Australia monitor their reputation on the internet. The report helps companies (and consultants that cater to them) to answer questions such as: which venues and sites do companies consider most crucial to monitor? How much staff time do they spend in responding to posts about the company and its products? How do they monitor what appears about the company in blogs, listservs, in forums and on social media sites? Do they use software packages, keyword services, por consultants? How much do they spend on such services? Data is broken out by company size and type, by the work title and salary level of respondent, and by other useful factors...read more

Product Description: Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”―DONNY DEUTSCH, television host and Chairman, Deutsch Inc...read more

Product Description: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity...read more

Product Description: How design increases the value of both brands and companies and what we can learn from the best design teams, global market leaders and silent champions of design, the authors Peter Zec and Burkhard Jacob explain in their book, Design Value...read more

Product Description: Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study...read more

Drawing on interviews with colleagues, lovers, and friends, this detailed portrait of the award-winning dancer, choreographer, and director describes Fosse's dazzling entertainment career, tumultuous private life, and artistic achievements

Product Description: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age...read more