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computer industry management case studies matches 2 work(s)
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Hardcover:
9781590591048 | Apress, July 1, 2003, cover price $99.00 | About this edition: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Paperback:
9781590597217 | 2 edition (Apress, October 2, 2006), cover price $24.99 | About this edition: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.
Hardcover:
9780130917393 | Reprint edition (Prentice Hall Ptr, April 1, 2001), cover price $24.99
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