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cover image for 9780199350247
Product Description: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case...read more

Hardcover:

9780199350247 | Oxford Univ Pr, July 1, 2016, cover price $99.00 | About this edition: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication.

Paperback:

9780199350254 | Reprint edition (Oxford Univ Pr, July 1, 2016), cover price $27.95

cover image for 9781138652477
Product Description: From the early demise of Trent Lott at the hands of bloggers to the agonized scream of Howard Dean; from Daily Kos and the blogosphere to the rise of Twitter and Facebook, politics and new media have co-existed and evolved in rapid succession...read more

Hardcover:

9781138652477 | Routledge, May 2, 2016, cover price $135.00 | About this edition: From the early demise of Trent Lott at the hands of bloggers to the agonized scream of Howard Dean; from Daily Kos and the blogosphere to the rise of Twitter and Facebook, politics and new media have co-existed and evolved in rapid succession.

Paperback:

9781138652484 | Reprint edition (Routledge, May 2, 2016), cover price $44.95 | About this edition: From the early demise of Trent Lott at the hands of bloggers to the agonized scream of Howard Dean; from Daily Kos and the blogosphere to the rise of Twitter and Facebook, politics and new media have co-existed and evolved in rapid succession.

cover image for 9781498500012
Product Description: The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement...read more

Hardcover:

9780739183496 | Lexington Books, August 14, 2014, cover price $85.00 | About this edition: The Impact of YouTube on U.

Paperback:

9781498500012 | Reprint edition (Lexington Books, February 26, 2016), cover price $39.99 | About this edition: The Impact of YouTube on U.

cover image for 9780199355846
Product Description: Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting...read more
By Dan Schill (editor)

Paperback:

9780199355846 | Oxford Univ Pr, June 17, 2014, cover price $44.95 | About this edition: Social media are revolutionizing the American electoral process.

cover image for 9781137380845
Product Description: The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer...read more

Hardcover:

9781137380852 | Palgrave Macmillan, December 18, 2013, cover price $110.00 | About this edition: The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president.

Paperback:

9781137380845 | Palgrave Macmillan, December 18, 2013, cover price $35.00 | About this edition: The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president.

cover image for 9780199965076
Product Description: Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics...read more

Hardcover:

9780199965076 | Oxford Univ Pr on Demand, December 30, 2013, cover price $105.00 | About this edition: Online social media are changing the face of politics in the United States.

Paperback:

9780199965090 | Oxford Univ Pr, December 30, 2013, cover price $26.95 | About this edition: Online social media are changing the face of politics in the United States.

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Hardcover:

9780739165003 | 1 edition (Lexington Books, November 25, 2011), cover price $90.00 | About this edition: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H.

Paperback:

9780739165010 | Lexington Books, January 18, 2013, cover price $34.99

cover image for 9781107667655
Product Description: iPolitics provides a current analysis of new media's effect on politics. Politicians rely on Twitter, Facebook, and YouTube to exercise political power. Citizens around the world also use these tools to vent political frustrations, join political groups, and organize revolutions...read more
By Richard L. Fox (editor) and Jennifer M. Ramos (editor)

Hardcover:

9781107015951 | Cambridge Univ Pr, November 21, 2011, cover price $105.00 | About this edition: iPolitics provides a current analysis of new media's effect on politics.

Paperback:

9781107667655 | Cambridge Univ Pr, November 28, 2011, cover price $34.99 | About this edition: iPolitics provides a current analysis of new media's effect on politics.

cover image for 9780415879781
Product Description: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations...read more

Hardcover:

9780415879781 | Routledge, November 11, 2010, cover price $140.00 | About this edition: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations.

Paperback:

9780415879798 | Routledge, November 11, 2010, cover price $45.95 | About this edition: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations.

cover image for 9780521847490
Product Description: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004...read more

Hardcover:

9780521847490 | Cambridge Univ Pr, October 17, 2005, cover price $89.99 | About this edition: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life.

Paperback:

9780521612272 | Cambridge Univ Pr, September 30, 2005, cover price $34.99 | About this edition: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life.

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