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Product Description: Wer über wertvollen Content verfügt, hat noch lange keine Strategie, diesen auch punktgenau in die Zielgruppen zu verteilen. Dieses Buch erklärt Schritt für Schritt die strategische Vorgehensweise des erfolgreichen Content Marketing...read more

Hardcover:

9783658059965 | Gabler, June 9, 2018, cover price $59.99 | About this edition: Wer über wertvollen Content verfügt, hat noch lange keine Strategie, diesen auch punktgenau in die Zielgruppen zu verteilen.

Takes a narrative, ''nuts-and-bolts'' approach to mass communication, with substantial material applicable to public relations, advertising, broadcasting, and journalism. The book addresses market changes by streamlining some of the traditional news-oriented material and introducing other legal topics of broad concern to communications professionals (i.e., advertising, PR, video production, announcing, magazine editing, etc.). Its approach and pedagogical features make the material easily accessible.

Hardcover:

9780534512644 | Wadsworth Pub Co, July 1, 1996, cover price $100.95 | also contains Splash of Color: A Rainbow of Brilliant Black-and-white Quilts | About this edition: Takes a narrative, ''nuts-and-bolts'' approach to mass communication, with substantial material applicable to public relations, advertising, broadcasting, and journalism.
9780534134525 | Wadsworth Pub Co, February 1, 1993, cover price $74.95 | also contains An M.d.'s Life-saving Health Solutions | About this edition: This text is truly oriented to the modern mass communications student, with substantial material applicable to public relations, advertising and broadcasting, as well as journalism.

Paperback:

9781133307341 | 7 edition (Cengage Learning, September 4, 2016), cover price $235.95
9780495794172 | 6 edition (Wadsworth Pub Co, January 8, 2010), cover price $250.95 | About this edition: The new edition of COMMUNICATIONS LAW: LIBERTIES, RESTRAINTS, AND THE MODERN MEDIA continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths.
9780495050292 | 5th edition (Wadsworth Pub Co, May 26, 2006), cover price $263.95 | About this edition: The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths.
9780534617950 | Wadsworth Pub Co, August 1, 2003, cover price $113.95 | also contains Romanesque Architecture and Its Sculptural Decoration in Christian Spain 1000-1120: Exploring Frontiers and Defining Identities | About this edition: The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths.
9780534513344 | Wadsworth Pub Co, July 1, 2000, cover price $108.95 | also contains A Superior Man | About this edition: The text takes a narrative, nuts-and-bolts approach to the legal issues that affect communications professionals in public relations, advertising, broadcasting, journalism, and the on-line industry.

This casebook features a total of 50 cases, including a variety of new cases that focus on how technology is influencing media law.

Paperback:

9781285081052 | 7 edition (Cengage Learning, September 4, 2016), cover price $119.95
9780534618049 | Wadsworth Pub Co, July 1, 2003, cover price $42.95 | also contains Sex and the Weimar Republic: German Homosexual Emancipation and the Rise of the Nazis
9780534513320 | Wadsworth Pub Co, July 1, 2000, cover price $43.95 | About this edition: This casebook features a total of 50 cases, including a variety of new cases that focus on how technology is influencing media law.
9780534512651 | Revised edition (Wadsworth Pub Co, October 1, 1996), cover price $35.95 | also contains Stash Lab: Simple Solutions for Scrap Quilts | About this edition: This text takes a narrative, ''nuts-and-bolts'' approach for mass communication students, with substantial material applicable to public relations, advertising, and broadcasting as well as journalism.
9780534134549 | Wadsworth Pub Co, April 1, 1993, cover price $26.95 | also contains After the Final Whistle: The Great War and Rugby's First World Cup | About this edition: This text is truly oriented to the modern mass communications student, with substantial material applicable to public relations, advertising and broadcasting, as well as journalism.

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Product Description: The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. This book covers these exciting developments and provides profiles of 400 leading global firms in film, radio, television, cable, digital content, new media and publishing...read more
By Jack W. Plunkett (editor)

Paperback:

9781628314274 | Plunkett Research Ltd, February 5, 2017, cover price $349.99 | About this edition: The electronic age is bringing sweeping changes to the world of entertainment, media and publishing.

Product Description: With the dramatic growth of digital video over the Internet, and rapid development of network and multimedia techniques, making effective use of these vast amounts of data has become a big challenge. This book describes the latest concepts, algorithms, models and applications of semantic video analysis that enable content-based intelligent interpretation and management of video content...read more

Hardcover:

9781849198516 | Inspec/Iee, December 31, 2016, cover price $150.00 | About this edition: With the dramatic growth of digital video over the Internet, and rapid development of network and multimedia techniques, making effective use of these vast amounts of data has become a big challenge.

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Product Description: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
By Laura Mars (editor)

Paperback:

9781619259386 | 5 pap/psc edition (Grey House Pub, December 1, 2016), cover price $350.00 | About this edition: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.

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Product Description: An insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and workSelected as one of the 10 best science and technology books of 2015 by The Economist   After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence...read more

Hardcover:

9780300213553 | Yale Univ Pr, August 4, 2015, cover price $35.00 | About this edition: An insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and work Selected as one of the 10 best science and technology books of 2015 by The Economist   After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence.

Paperback:

9780300223576 | Yale Univ Pr, November 22, 2016, cover price $17.00 | About this edition: An insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and workSelected as one of the 10 best science and technology books of 2015 by The Economist   After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence.
9780443048609, titled "Principles and Practice of Surgery" | 3rd edition (Churchill Livingstone, March 1, 1995), cover price $65.00 | also contains Principles and Practice of Surgery | About this edition: This aims to provide a complete text to enable the student to appreciate both the medical and surgical implications of diseases encountered on surgical wards.

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Product Description: Welcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression...read more

Hardcover:

9780252040627 | Univ of Illinois Pr, November 1, 2016, cover price $95.00 | About this edition: Welcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls.

Paperback:

9780252082122 | Reprint edition (Univ of Illinois Pr, November 1, 2016), cover price $24.95 | About this edition: Welcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls.

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Product Description: The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.Thomas Dolby’s hit songs “She Blinded Me with Science” and “Hyperactive!” catapulted him to international fame in the early 80’s...read more

Hardcover:

9781250071842 | Flatiron Books, October 11, 2016, cover price $27.99 | About this edition: The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.

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Product Description: American newspapers have faced competition from new media for over ninety years. Today digital media challenge the printed word. In the 1920s, broadcast radio was the threatening upstart. At the time, newspaper publishers of all sizes turned threat into opportunity by establishing their own stations...read more

Hardcover:

9780812243116 | Univ of Pennsylvania Pr, May 3, 2011, cover price $45.00 | About this edition: American newspapers have faced competition from new media for over ninety years.

Paperback:

9780812223811 | Reprint edition (Univ of Pennsylvania Pr, October 7, 2016), cover price $24.95 | About this edition: American newspapers have faced competition from new media for over ninety years.

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Product Description: From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time...read more

Hardcover:

9780385352017 | Alfred a Knopf Inc, October 18, 2016, cover price $27.95 | About this edition: From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

CD/Spoken Word:

9781524709242 | Unabridged edition (Random House, October 18, 2016), cover price $40.00

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Product Description: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future...read more

Hardcover:

9781138928459 | 6 revised edition (Routledge, October 27, 2016), cover price $175.00 | About this edition: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world.
9780415536424 | 5th edition (Routledge, October 25, 2013), cover price $205.00 | About this edition: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option.

Paperback:

9780415536431 | 5th edition (Routledge, October 31, 2013), cover price $99.95 | About this edition: Throughout the course of this book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.

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Product Description: “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content...read more

Hardcover:

9780812995381 | Random House Inc, September 27, 2016, cover price $28.00 | About this edition: “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.

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Product Description: A spirited and revealing memoir by the most celebrated editor of his timeAfter editing The Columbia Review, staging plays at Cambridge, and a stint in the greeting-card department of Macy's, Robert Gottlieb stumbled into a job at Simon and Schuster...read more

Hardcover:

9780374279929 | Farrar Straus & Giroux, September 13, 2016, cover price $28.00 | About this edition: A spirited and revealing memoir by the most celebrated editor of his timeAfter editing The Columbia Review, staging plays at Cambridge, and a stint in the greeting-card department of Macy's, Robert Gottlieb stumbled into a job at Simon and Schuster.

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Product Description: In democratic societies, investigative journalism holds government and private institutions accountable to the public. From firings and resignations to changes in budgets and laws, the impact of this reporting can be significant―but so too are the costs...read more

Hardcover:

9780674545502, titled "Democracy’s Detectives: The Economics of Investigative Journalism" | Harvard Univ Pr, October 10, 2016, cover price $35.00 | About this edition: In democratic societies, investigative journalism holds government and private institutions accountable to the public.

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Product Description: Histories of women in Hollywood usually recount the contributions of female directors, screenwriters, designers, actresses, and other creative personnel whose names loom large in the credits. Yet, from its inception, the American film industry relied on the labor of thousands more women, workers whose vital contributions often went unrecognized...read more

Hardcover:

9780813574875 | Rutgers Univ Pr, September 7, 2016, cover price $90.00 | About this edition: Histories of women in Hollywood usually recount the contributions of female directors, screenwriters, designers, actresses, and other creative personnel whose names loom large in the credits.

Paperback:

9780813574868 | Reprint edition (Rutgers Univ Pr, September 7, 2016), cover price $27.95 | About this edition: Histories of women in Hollywood usually recount the contributions of female directors, screenwriters, designers, actresses, and other creative personnel whose names loom large in the credits.

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Product Description: Prior to the real-estate boom of the 1980s, Francis J. Greenburger risked it all to buy three older loft buildings at 50 West Street near the current 9/11 Memorial. He ultimately dreamed of one day erecting a magnificent skyscraper in their place...read more

Hardcover:

9781942952534 | Benbella Books, September 6, 2016, cover price $24.95 | About this edition: Prior to the real-estate boom of the 1980s, Francis J.

cover image for 9781847947499
Product Description: One of Britain's foremost media moguls -- in his own words. From the age of five, when he helped his deaf father negotiate advertising contracts, Richard Desmond has always had an eye for business. In The Real Deal he offers a no-holds-barred account of an extraordinary career that has taken him from cloakroom attendant at a north London club to billionaire media owner...read more

Hardcover:

9781847947482 | Random House Uk Ltd, July 1, 2015, cover price $39.95 | About this edition: One of Britain’s foremost media moguls – in his own words The Real Deal is a no-holds-barred account of the highs and lows of Desmond’s long and illustrious career as a publisher and entrepreneur, from his first foray into the world of business at the age of five, helping his deaf father negotiate advertising contracts, to the meteoric rise of his media company Northern & Shell.

Paperback:

9781847947499 | Reprint edition (Random House Uk Ltd, September 1, 2016), cover price $18.95 | About this edition: One of Britain's foremost media moguls -- in his own words.

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Product Description: PLUNKETT'S TELECOMMUNICATIONS INDUSTRY ALMANAC 2017 Key Findings: •Plunkett Research lists top 400 companies in Telecommunications and names the top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics •Industry Associations and Professional Societies List •In-Depth Profiles of hundreds of leading companies •Industry Glossary •Buyer may register for free access to search and export data at Plunkett Research Online •Link to 5-minute video overview of this industry Pages: 508 Statistical Tables Provided: 20 Companies Profiled: 357 Geographic Focus: Global A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms...read more

Paperback:

9781628314144 | Plunkett Research Ltd, September 1, 2016, cover price $349.99 | About this edition: PLUNKETT'S TELECOMMUNICATIONS INDUSTRY ALMANAC 2017 Key Findings: •Plunkett Research lists top 400 companies in Telecommunications and names the top trends changing the industry for the mid term.

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Product Description: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals...read more

Hardcover:

9781138689152 | 6 revised edition (Routledge, September 21, 2016), cover price $160.00 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying processes.
9780415856720 | 5th edition (Routledge, November 8, 2013), cover price $160.00 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying process.
9780415873536 | 4th edition (Routledge, June 9, 2010), cover price $110.00 | About this edition: The Media Handbook provides an introduction to the complete media planning and buying process.

Paperback:

9781138689169 | 6 revised edition (Routledge, September 21, 2016), cover price $60.95 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying processes.
9780415856713 | 5th edition (Routledge, November 1, 2013), cover price $60.95 | About this edition: The Media Handbook provides a practical introduction to the advertising media planning and buying process.
9780415873543 | 4th edition (Routledge, June 9, 2010), cover price $48.95 | About this edition: The Media Handbook provides an introduction to the complete media planning and buying process.

Drawing on his thirty years in newspapers, the former editor-in-chief of The Globe and Mail examines the crisis of serious journalism in the digital era, and searches for ways the invaluable tradition can thrive in a radically changed future.     John Stackhouse entered the newspaper business in a golden age: 1980s circulations were huge and wealthy companies lined up for the privilege of advertising in every city's best-read pages. Television and radio could never rival newspapers for hard news, analysis and opinion, and the papers' brand of serious journalism was considered a crucial part of life in a democratic country. Then came the Internet...     After decades as a Globe journalist, foreign bureau chief and then editor of its Report on Business (not to mention former Scarborough delivery boy), he assumed one of the biggest jobs in Canadian journalism: The Globe and Mail's editor-in-chief. Beginning in 2009, he faced the unthinkable: the possible end of not just Canada's "national" newspaper, but the steep and steady financial decline of newspapers everywhere. A non-stop torrent of free digital content stole advertisers and devalued advertising space so quickly that newspapers struggled to finance the serious journalism that distinguished them in a world of Buzzfeed, Huffington Post, Yahoo and innumerable bloggers and citizen journalists. Meanwhile, ambitious online media aspired to the credibility of newspapers. The solution was clear, if the path to arriving at it was less so: the new school needed to meet the old school, and the future lay in undiscovered ground between them.     Having led the Globe during this period of sudden and radical change, Stackhouse continues to champion the vital role of great reporting and analysis. Filled with stories from his three decades in the business, Mass Disruption tracks decisions good and bad, examines how some of the world's major newspapers--the Guardian, New York Times--are learning to cope, and lays out strategies for the future, of both newspapers and serious journalism, wherever it may live.

Hardcover:

9780345815835 | Random House of Canada Ltd, October 27, 2015, cover price $29.95 | About this edition: Drawing on his thirty years in newspapers, the former editor-in-chief of The Globe and Mail examines the crisis of serious journalism in the digital era, and searches for ways the invaluable tradition can thrive in a radically changed future.

Paperback:

9780345815842 | Vintage, August 30, 2016, cover price $18.00

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Product Description: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not...read more

Hardcover:

9780262027861 | Mit Pr, August 29, 2014, cover price $29.95 | About this edition: How do media find an audience when there is an endless supply of content but a limited supply of public attention?

Paperback:

9780262529891 | Reprint edition (Mit Pr, August 26, 2016), cover price $19.95 | About this edition: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information.

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Product Description: Dieses Buch beschreibt die Grundlagen der Digitalisierung und die damit einhergehenden betriebswirtschaftlichen Chancen und Risiken. Fach- und Führungskräfte erhalten praktikable Handlungsempfehlungen, um die Herausforderungen der digitalen Transformation zu bewältigen und langfristig erfolgreich als Digital Leader handeln zu können...read more

Paperback:

9783658119133, titled "Digital Business Leadership: Digitale Transformation – Geschäftsmodell-innovation – Agile Organisation – Change-management" | Gabler, October 20, 2016, cover price $49.99 | About this edition: Dieses Buch beschreibt die Grundlagen der Digitalisierung und die damit einhergehenden betriebswirtschaftlichen Chancen und Risiken.

cover image for 9781305646506
Product Description: Clear, concise, and timely, MAJOR PRINCIPLES OF MEDIA LAW, 2017, delivers a comprehensive summary of media law that is current through the 2015-16 Supreme Court term. Thoroughly updated and revised every year, this authoritative text includes the most recent additions, developments, and changes in communication law...read more

Paperback:

9781305646506 | Wadsworth Pub Co, August 19, 2016, cover price $175.95 | About this edition: Clear, concise, and timely, MAJOR PRINCIPLES OF MEDIA LAW, 2017, delivers a comprehensive summary of media law that is current through the 2015-16 Supreme Court term.

cover image for 9781473913066
Product Description: SAGE LIBRARY OF SPORTS STUDIES As such a major source of passion and influence throughout the world, sport represents a fascinating area of research for academics from a broad range of disciplines, including sociology, politics, economics, history, and media and communication...read more

Hardcover:

9781473913066 | Sage Pubns Ltd, August 8, 2016, cover price $925.00 | About this edition: SAGE LIBRARY OF SPORTS STUDIES As such a major source of passion and influence throughout the world, sport represents a fascinating area of research for academics from a broad range of disciplines, including sociology, politics, economics, history, and media and communication.

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