Product Description: Within the European context of innovation for growth, public and corporate actors are faced with pressing questions concerning innovation policy and the return on public and private investment in innovation at the regional level. To help them answer these questions, researchers in the field of Geography of Innovation propose interesting developments and new perspectives for the analysis of localized innovation processes, interactions between science, technology and industry, and their impact on regional growth and competitiveness, offering new foundations for designing and evaluating public policies...read more

Product Description: Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa...read more

Product Description: This book provides an effective methodology and an essential tool for entrepreneurs, managers and business leaders to nurture innovative behaviour in the workplace by managing its three essential dimensions: people, the business organisation and motivation...read more

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are responsible for building customer knowledge, networking both internally and externally to help create additional customer value, as well as the more traditional role of managing customer relationships and selling. The text considers how sales organizations are responding to increasing competition, more demanding customers and a more complex selling environment. We identify many of the challenges facing organisations today and offers discussions of some of the possible solutions. This book considers the changing nature of sales and how activities can be aligned within the organization, as well as marketing sensing, creating customer focus and the role of sales leadership. The text will include illustrations (short case studies) provided by a range of successful organizations operating in a number of industries. Sales and senior management play an important role in ensuring that the sales teams' activities are aligned to business strategy and in creating an environment to allow salespeople to be more successful in developing new business opportunities and building long-term profitable business relationships. One of the objectives of this book is to consider how conventional thinking has changed in the last five years and integrate it with examples from sales practice to provide a more complete picture of the role of sales within the modern organization.

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to:• Present your idea clearly• Develop sound financial plans• Project risks—and rewards• Anticipate and address your audience's concernsAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each audiobook in the series is a concise, practical primer that will help you brush up on a key management topic.Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

Product Description: This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. It captures qualities and skills such as spirituality, empathy, moral behavior, mindfulness, empathy, problem solving, self-confidence, ambition, knowledge, global understanding, and information technology...read more

Product Description: Over the past two decades, existing documentation of women in the agricultural sector has surveyed topics such as agricultural restructuring and land reform, international trade agreements and food trade, land ownership and rural development and rural feminisms...read more