Product Description: In Reforming China s Capital Market, pioneering researcher in China s securities theory Wu Xiaoqiu, along with a team of scholars on China s financial economics, presents an examination of the most critical issues on China s volatile but booming capital market...read more

Product Description: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model...read more

Product Description: In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the 21st century―and instead foresees an economic crisis. He argues that since the days of Marco Polo, Western nations have seen the vast population of the Middle Kingdom as a fantastic opportunity for expanding trade, investing time and resources again and again in the hope to develop it, only to see, century after century, its economy crash and their dreams turn to dust...read more

This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of business are examined. This book is focused on primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. While the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy and provided. This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. For tutors there is an Instructor's Manual and overhead transparency files to accompany this text. The Instructor's manual includes, for each chapter, a teaching outline, answers to the end-of-chapter questions, answers to the end-of-case questions, and some objective questions for use in examinations.

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Product Description: Tell a brand what to do and it disappoints you. If you see a brand coming down the street, don’t look at it: cross over to the other side and continue walking in the opposite direction. Ask too much of a brand and be prepared for it to lose its soul...read more

Product Description: 400 pagine di Contenuti Utili per capire come creare la tua infrastruttura Web e Social per Farti Trovare da nuovi Clienti e aumentare il tuo Fatturato. L'autore, Massimo Petrucci, è nei primi 100 SEO al mondo da seguire su Twitter secondo la classifica internazionale di Evan Carmichael...read more

Details the story of Jude Fawley, a poor stonemason who longs to be a minister, and how the brutal deaths of his children and his inability to please the two women in his life hinder his dreams and threaten his existence.