Product Description: A witty how-to in the eyes of minimum wage employees.

Product Description: This everyday guide to being a smart shopper is full of helpful tips about preventing identity theft, understanding credit, filing a consumer complaint, and more.

Product Description: Today's millennial is tomorrow's buyer. Millennial customers are more informed and skeptical, and their way of buying is completely different than Gen X'ers and Baby Boomers. This means that sellers must adapt--or risk being left behind...read more

Product Description: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age...read more

Product Description: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age...read more

Product Description: Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion)...read more

Product Description: NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be...read more

Product Description: El desarrollo y estrategia de un modelo de negocio disruptivo creado por el nuevo Steve Jobs

The United States is experiencing the worst economic downturn in a generation. Incomes are falling, poverty is rising, and net worth has declined. As the country adjusts to the new economic reality, it is vital to stay on top of these socioeconomic trends. The seventh edition of American Incomes (the first edition of which was selected as a Best Reference Source by Library Journal) is your map to the changing consumer landscape.American Incomes has the facts you need to stay competitive in an unpredictable economy. It is a one-stop resource for understanding the economic status of Americans--how the incomes of men and women are changing, which households have money left over after paying for the necessities (valuable discretionary income figures calculated just for this book), who is wealthy, and who is poor.These accurate and reliable statistics on Americans' demographics and financial trends can be all yours without the drudgery of having to comb through hundreds of pages of online government spreadsheets.