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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Product Description: Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collaborative-even when you're alone...read more

Hardcover:

9780465071920 | Basic Books, June 4, 2007, cover price $26.95 | About this edition: Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea.

Paperback:

9780465096633 | Reprint edition (Basic Books, February 28, 2017), cover price $16.99 | About this edition: Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea.
9780465071937 | Basic Books, March 3, 2008, cover price $16.95

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Product Description: Cut through the networking noise and start building the powerful, real relationships needed to succeed in our digital world If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again...read more

Hardcover:

9780143111481 | J P Tarcher, January 3, 2017, cover price $23.00 | About this edition: Cut through the networking noise and start building the powerful, real relationships needed to succeed in our digital world If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again.

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Product Description: The proven prescription for powerful business communication Sending an email plagued with typos. Rushing through a presentation. Never saying “no.” Under-dressing for a company event. What do these all have in common? Bad messaging...read more

Paperback:

9781259644849 | McGraw-Hill, December 9, 2016, cover price $20.00 | About this edition: The proven prescription for powerful business communication Sending an email plagued with typos.

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Product Description: Make every minute count.Your calendar is full, and yet your meetings don’t always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don’t know why they’re there, and follow-up notes that no one reads—or acts on...read more
By Harvard Business Review (corporate author)

Paperback:

9781633692176 | Harvard Business School Pr, December 6, 2016, cover price $19.95 | About this edition: Make every minute count.

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Product Description: Quieres vender una idea, presentar un concepto o un producto de una forma creativa e innovadora? Necesitas que tu mensaje tenga un mayor impacto en clientes, jefes, socios o inversores? Tienes que transmitir ideas complejas y no sabes como? El dibujo es la solucion...read more

Paperback:

9788483562284, titled "Dibújalo!/ Draw it!" | Lid Editorial Empresarial, December 6, 2016, cover price $39.95 | About this edition: Quieres vender una idea, presentar un concepto o un producto de una forma creativa e innovadora?

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Product Description: A revised edition of the classic guide on how to best resolve conflict in today's technologically advanced workplace.Your work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This indispensable guide details specific techniques for handling all of them, with easy-to-follow scenarios for every situation...read more

Paperback:

9780143111870 | 2 revised edition (J P Tarcher, December 6, 2016), cover price $16.00 | About this edition: A revised edition of the classic guide on how to best resolve conflict in today's technologically advanced workplace.

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Product Description: This book is about icons-exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status...read more

Hardcover:

9781910649763 | Lid Pub Inc, November 29, 2016, cover price $29.95 | About this edition: This book is about icons-exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades.

Great strategies for writing killer cover letters!At a time when every job seeker needs an edge, Martin Yate, CPC, shows you how to dramatically increase your chances of landing an interview with a dynamic cover letter. Using his 25+ years of experience, he has built a practical, easy-to-follow approach to creating every type of letter you will use in a job search. Inside this book, you'll find all-new examples of cover letters and learn how to use his proven methods to:Determine the relevant keywords that will send your application to the top of database searchesEffectively display your personal brand and the transferable skills you bring to a jobConduct a simple web search to find contact information and get your material in front of managers and recruitersFigure out when you should mail a hard copy of your application to the recruiter instead of sending an e-mail With Knock 'em Dead Cover Letters, 11th Edition, you will grab employers' attention--and score the job you want!

Paperback:

9781440596186 | 12 edition (Adams Media Corp, November 4, 2016), cover price $15.99
9781440579066 | 11 edition (Adams Media Corp, November 1, 2014), cover price $14.99 | About this edition: Great strategies for writing killer cover letters!

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Product Description: Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting...read more

Hardcover:

9780295959122, titled "Studies in Chinese Archaeology" | Chinese Univ Pr, October 1, 1982, cover price $35.00 | also contains Studies in Chinese Archaeology | About this edition: ?

Paperback:

9780749475758 | 4th edition (Kogan Page Ltd, October 28, 2016), cover price $14.95 | About this edition: Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business.
9780749467166 | 3 edition (Kogan Page Ltd, March 28, 2013), cover price $17.95
9780749460365 | 2 revised edition (Kogan Page Ltd, April 28, 2010), cover price $14.95 | About this edition: Good communication skills are vital in today's workplace.
9780749456276 | 2 revised edition (Kogan Page Ltd, April 28, 2010), cover price $14.95 | About this edition: Good communication skills are vital in today's workplace.

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Product Description: In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance...read more

Hardcover:

9780520291379 | Univ of California Pr, October 18, 2016, cover price $29.95 | About this edition: In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance.

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Product Description: LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE. In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr (Forbes 30 Under 30) presents a new understanding of attention -- how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas...read more

Hardcover:

9780062324191 | Harperone, March 3, 2015, cover price $27.99 | About this edition: LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE.

Paperback:

9780062414885 | Reprint edition (Harperone, October 18, 2016), cover price $16.99 | About this edition: LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE.

CD/Spoken Word:

9781481533591 | Unabridged edition (Blackstone Audio Inc, March 10, 2015), cover price $34.99 | About this edition: [Read by Lloyd James] The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

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Product Description: Because relationships drive results . . . Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted...read more

Hardcover:

9780814437131 | Amacom Books, October 18, 2016, cover price $24.95 | About this edition: Because relationships drive results .

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Product Description: Faxed is the first history of the facsimile machine-the most famous recent example of a tool made obsolete by relentless technological innovation. Jonathan Coopersmith recounts the multigenerational, multinational history of the device from its origins to its workplace glory days, in the process revealing how it helped create the accelerated communications, information flow, and vibrant visual culture that characterize our contemporary world...read more

Hardcover:

9781421415918 | Johns Hopkins Univ Pr, January 29, 2015, cover price $54.95 | About this edition: Faxed is the first history of the facsimile machine―the most famous recent example of a tool made obsolete by relentless technological innovation.

Paperback:

9781421421230 | Reprint edition (Johns Hopkins Univ Pr, October 4, 2016), cover price $29.95 | About this edition: Faxed is the first history of the facsimile machine-the most famous recent example of a tool made obsolete by relentless technological innovation.

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Product Description: Being excellent at networking is the essential skill for personal and career success, whether going after a dream job, starting a business, or simply to meet new people. With a clear and practical goal-oriented approach, this book will show you how to become an amazing networker...read more

Paperback:

9781911129066 | Urbane Pubns, October 1, 2016, cover price $14.95 | About this edition: Being excellent at networking is the essential skill for personal and career success, whether going after a dream job, starting a business, or simply to meet new people.

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Product Description: Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen...read more

Hardcover:

9780062477156 | Harperbusiness, September 13, 2016, cover price $23.99 | About this edition: Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.

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Product Description: Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. "Well Said!" shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers...read more

Hardcover:

9780814417874 | Amacom Books, August 22, 2012, cover price $21.95 | About this edition: Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure.

CD/Spoken Word:

9781520020501 | Unabridged edition (Gildan Media on Dreamscape Audio, September 20, 2016), cover price $59.99 | About this edition: Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure.
9781520020518 | Mp3 una edition (Gildan Media on Dreamscape Audio, September 20, 2016), cover price $29.99 | About this edition: Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure.

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Product Description: In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill...read more

Paperback:

9780814433683 | Amacom Books, May 1, 2014, cover price $17.95

CD/Spoken Word:

9781520021348 | Mp3 una edition (Gildan Media on Dreamscape Audio, September 20, 2016), cover price $29.99 | About this edition: In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances.
9781520021331 | Unabridged edition (Gildan Media on Dreamscape Audio, September 20, 2016), cover price $59.99 | About this edition: In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances.

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Product Description: Get ready for the ultimate crash course in communicating and solving problems through simple pictures.Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language...read more

Hardcover:

9780399562990 | Portfolio, September 13, 2016, cover price $20.00 | About this edition: Get ready for the ultimate crash course in communicating and solving problems through simple pictures.

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Product Description: Don't let your writing hold you back.When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your emails, proposals, and other important documents fail to win people over...read more
By Jonathan Yen (narrator)

CD/Spoken Word:

9781511366960 | Mp3 una edition (Audible Studios on Brilliance audio, September 13, 2016), cover price $12.99 | About this edition: Don't let your writing hold you back.
9781511321204 | Mp3 una edition (Brilliance Audio, November 10, 2015), cover price $9.99 | About this edition: Don't let your writing hold you back.

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Product Description: Whatever your job you need to communicate with others, as even when your intentions are sound, the impact of a bad conversation can be highly destructive. If people in your work community form a negative opinion of you, they stop properly listening...read more

Paperback:

9781780289175 | Watkins Pub Ltd, September 13, 2016, cover price $14.95 | About this edition: Whatever your job you need to communicate with others, as even when your intentions are sound, the impact of a bad conversation can be highly destructive.

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Product Description: New from the bestselling HBR’s 10 Must Reads series.The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation...read more

CD/Spoken Word:

9781511367127 | Mp3 una edition (Audible Studios on Brilliance audio, September 13, 2016), cover price $14.99 | About this edition: New from the bestselling HBR’s 10 Must Reads series.
9781511321358 | Mp3 una edition (Brilliance Audio, November 17, 2015), cover price $9.99 | About this edition: New from the bestselling HBR’s 10 Must Reads series.

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Product Description: Stories sell. Great SALES STORIES sell even more. "Sell With a Story is a rich compilation of story techniques that can improve any persuasion process." -Forbes.com "If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you...read more
By Mike Weinberg (foreword by)

Hardcover:

9780814437117 | Amacom Books, September 8, 2016, cover price $24.95 | About this edition: Stories sell.

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Product Description: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion...read more

Paperback:

9780062472939 | Harperbusiness, September 13, 2016, cover price $14.99 | also contains Pitch Perfect: How to Say It Right the First Time, Every Time | About this edition: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words.
9780062390653 | Reprint edition (Harperbusiness, January 6, 2015), cover price $14.99 | also contains Pitch Perfect: How to Say It Right the First Time, Every Time | About this edition: Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.
9780553560343, titled "The Way of the Priests" | Reprint edition (Bantam Books, July 1, 1994), cover price $4.99 | also contains The Way of the Priests | About this edition: In America prior to European settlement, the Cherokee people look to their priests to rescue them from famine, drought, and death, but the priests are only interested in preserving their own power, in a story based on Cherokee legend.

CD/Spoken Word:

9781483003047 | Unabridged edition (Blackstone Audio Inc, April 1, 2014), cover price $39.99 | About this edition: [*Read by the author - Bill McGowan]Emmy Award-winning correspondent Bill McGowan --coach to some of the biggest names in business and entertainment-- teaches you how to get your message across and get what you want with pitch perfect communication.

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