Product Description: Finding the perfect font is tricky, and in an increasingly digital age, the options seem endless. This handy volume takes the mystery out of font selection by displaying the entire alphabet and numerals for 1000 unique typefaces, making it easy for designers—or anyone who works with type—to find the perfect face for any job...read more

Evaluates the portfolios of twenty-four noted typographic designers and includes a detailed list of typographic resources

Product Description: Jan Tschichold (1902-1974) is considered by many to be the most influential typographer of the twentieth century. A leading voice of the modernist movement, Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules...read more

Presents step-by-step instructions covering the features and functions of the Desktop publishing tool.

Product Description: Le graphiste suisse Adrian Frutiger a considérablement marqué la création typographique internationale après 1950. Les séries de son caractère Univers et l OCR-B pouvant être lu par les ordinateurs et devenu un standard ISO, constituent des jalons essentiels dans l histoire de la typographie, de même que l écriture développée pour les aéroports de Paris et baptisée « Frutiger », un standard de la signalétique...read more

Product Description: The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface...read more

Product Description: In aiaizzzzzzzz, type is the main character. Typography is used as image and narrative to tell this extremely funny and entertaining story, conveying the sounds and actions during a day.

Traces the history and evolution of writing from ancient times to the present, and discusses how the letters of the alphabet have been invested with political, mystical, and religious significance over the centuries

Covering the 17th through the early 20th centuries, each title in this renowned series concentrates on a specific theme from the rich and varied world of ornamental design. Each high quality volume is accompanied by a CD-ROM containing thousands of high-resolution, copyright-free images, allowing for easy transfers of selected items. This edition includes English, German, French, Russian, and Spanish.

Product Description: This unique reference—more than 10 years in the making—chronicles the history of type in America through the typefaces and biographies of 62 of the most influential type designers. With coverage of 334 typefaces, complete with samples from both obscure and known publications, this eye-popping reference reveals the contribution America has made to the world of type by Linn Boyd Benton, Morris Fuller Benton, Washington Ludlow, and other legendary designers...read more

Evaluates the portfolios of twenty-four noted typographic designers and includes a detailed list of typographic resources (view table of contents)

Product Description: La obra que el lector tiene en sus manos no es una autobiografía ni tampoco unas memorias a secas, tal como las conocemos normalmente. Para encasillar con mayor acierto el contenido de estas cuartillas hay que pensar más bien en las memorias profesionales, subgénero poco utilizado en España, donde las memorias o la autobio...read more

Product Description: In Arabic for Designers, Second Edition, Mourad Boutros has overhauled his critically acclaimed primer for non-Arabic speakers who wish to implement Arabic into various visual designs, ranging from corporate to artistic. The new edition features a completely new design and more pages, keeping pace with recent changes in the use of Arabic in multilingual visual marketing and design campaigns...read more

Product Description: In the twenty-first century, the widespread integration of computer technologies has brought text-based information into many facets of everyday life. This has caused an ever-growing interest in typography across many fields of visual communication, where text and letterform play a central role in disseminating social trends and reflecting the spirit of the times...read more (view table of contents, read Amazon.com's description)

The primary goal of the artist-designers who were supporters of New Typography was to create an international optical language based on clarity and functionality. Using sans serif typefaces, asymmetrical compositions, photography, and photomontage, they designed type based on the simplest geometrical forms and eliminated the use of upper-case letters. Similar to the basis of the International Style in architecture, these innovations were considered to be the foundations of a new society in which the idea that form follows function and the rational, economical use of material and technique would be important elements in the creation of an egalitarian social order. However, the New Typography and International Style were utopian movements whose works and ideas did not always survive intact in a real and imperfect world. Indeed both became corrupted by political ideology and/or the corporate system. During the 1930s the corruption of avant-garde ideas and techniques were most visible in the fusion of advertising and political propaganda: the Nazis and the Soviets co-opted the powerful images and techniques of the avant-garde. The Nazi propagandists borrowed ideas from the Communists, and the Soviet Realists and Nazi artists shared a similar approach to imagery. It was this contamination of art and ideology, as well as the atmosphere of brutal political repression, that led Tschichold and others to modify or abandon their ideas and return to classical design principles.

Product Description: For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs...read more

Product Description: Explores the process of transforming a creative concept to a delivered printed piece by looking at the fundamental elements, processes, and procedures in all facets of graphic arts print production. Visual aids and samples make this handbook useful as an introduction or training tool to help improve communication...read more (view table of contents, read Amazon.com's description)