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advertising research matches 24 work(s)
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Paperback:
9780195588033 | Gardners Books, September 21, 2015, cover price $54.90
9780195560442 | Oxford Univ Pr, December 15, 2008, cover price $76.95
Paperback:
9780765636065 | 2 edition (M E Sharpe Inc, February 28, 2014), cover price $64.95
Hardcover:
9780307888341 | Crown Pub, September 4, 2012, cover price $27.50
Hardcover:
9780132128322 | 2 edition (Prentice Hall, May 13, 2011), cover price $170.00
Hardcover:
9780749457570 | Kogan Page Ltd, October 28, 2010, cover price $29.95
Product Description: This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR...read more
Paperback:
9780765624185 | M E Sharpe Inc, February 28, 2010, cover price $84.95 | About this edition: This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations.
Product Description: The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns...read more
Hardcover:
9781604975130 | Cambria Pr, August 30, 2008, cover price $94.95 | About this edition: The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.
Product Description: Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists...read more
Paperback:
9780749450243 | Reprint edition (Kogan Page Ltd, August 1, 2008), cover price $35.00 | About this edition: Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked.
Hardcover:
9780749443665 | Kogan Page Ltd, May 31, 2005, cover price $45.00 | About this edition: * Draws on the very latest research into the workings of the human brain
Product Description: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed...read more (view table of contents, read Amazon.com's description)
Hardcover:
9781402075148 | Kluwer Academic Pub, August 1, 2003, cover price $129.00 | About this edition: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.
Product Description: This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners...read more
Hardcover:
9780762309504 | Jai, October 1, 2002, cover price $147.99 | About this edition: This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating advertising careers, this book includes discussions on interviewing, projective techniques and online applications positioned within a theoretical context of the value of qualitative research. Practical information on applying results to practical processes such as writing a creative brief or conducting an online focus group are included, as is an overview of real world constraints faced by advertising researchers.
Hardcover:
9780761925996 | Sage Pubns, March 19, 2002, cover price $83.00 | About this edition: Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research.
Paperback:
9781412987240 | 2 edition (Sage Pubns, October 31, 2011), cover price $70.00
9780761923831 | Sage Pubns, March 19, 2002, cover price $39.00 | About this edition: Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research.
Product Description: The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies...read more
Paperback:
9780877572886 | South-Western Pub, August 1, 2000, cover price $37.95 | About this edition: The Internet has revolutionized the way advertising research is conducted.
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Hardcover:
9780761912408 | Sage Pubns, April 1, 1998, cover price $120.00 | About this edition: John Philip Jones, bestselling author of What's in a Name?
Paperback:
9780761912415 | Sage Pubns, June 10, 1998, cover price $98.00
Product Description: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising...read more
Hardcover:
9780805819014 | Psychology Pr, May 1, 1997, cover price $130.00 | About this edition: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
Paperback:
9780805828122 | Psychology Pr, May 1, 1997, cover price $78.95 | About this edition: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
Product Description: Appropriate for courses in Advertising Research. This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways-breadth, depth, integration and currency...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780132218139 | Prentice Hall, January 1, 1997, cover price $122.00 | About this edition: Appropriate for courses in Advertising Research.
Hardcover:
9780963645708 | Graceland College Center for, September 1, 1993, cover price $24.00 | About this edition: Book by Sandage, Charles H.
Hardcover:
9780844231891 | Natl Textbook Co Trade, July 1, 1992, cover price $49.95 | About this edition: Book by Haskins, Jack B.
Product Description: Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing...read more
Hardcover:
9780534147785 | 4 sub edition (Wadsworth Pub Co, February 1, 1991), cover price $64.95 | About this edition: Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research.
9780882442600 | 2 edition (John Wiley & Sons Inc, March 1, 1984), cover price $26.95
Hardcover:
9780877572107 | Amer Marketing Assn, February 1, 1991, cover price $49.95 | About this edition: American Marketing Association 1991 Hardcover Fine in Like New jacket First Edition.
Product Description: Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780899305370 | Praeger Pub Text, December 30, 1990, cover price $132.00 | About this edition: Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising.
Hardcover:
9780893973629 | Nichols Pub Co, March 1, 1990, cover price $29.95
Paperback:
9780700202201 | Trans-Atlantic Pubns, June 1, 1973, cover price $17.95
Hardcover:
9780870151927 | Pacific Book Pub, June 1, 1972, cover price $19.95
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