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Steven Van Belleghem has written 4 work(s)
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Cover for 9789020999129 Cover for 9789020991277 Cover for 9780749464738 Cover for 9780749466596
1
cover image for 9789020999129
Product Description: The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers...read more
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Paperback:

9789020999129 | Lanoo Books, October 30, 2010, cover price $42.50 | About this edition: The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising.

2
cover image for 9789020991277
Product Description: This book looks at how to deal with the changing consumer and the social media as a marketing specialist.
Edition summary (click for prices and details):

Paperback:

9789020991277 | Lanoo Books, November 16, 2010, cover price $42.50 | About this edition: This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

3
cover image for 9780749464738
Product Description: In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion...read more
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Paperback:

9780749464738, titled "The Conversation Company: Boost Your Business Through Culture, People and Social Media" | Kogan Page Ltd, June 28, 2012, cover price $26.95 | About this edition: In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company.

4
cover image for 9780749466596
Product Description: The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers...read more
Edition summary (click for prices and details):

Paperback:

9780749466596 | Kogan Page Ltd, June 15, 2012, cover price $26.95 | About this edition: The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising.

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