"A delight to read—sound strategic advice that is also very well illustrated with helpful, practical examples. The book helped our management team to thoroughly understand our business environment and chart new growth directions."—Daniel G. Simpson, Director of Strategy and Planning The Clorox Company "An excellent work. Unlike other books that are either too theoretical or are merely recompilations of existing planning principles, this book finds fruitful ground with fundamental planning principles, credible examples, and superb references, all enhanced by a flowing narrative."—P. Timothy Carroll, Manager, Strategy and Innovation, Xerox Corporation "Unquestionably the most comprehensive treatment available on the subject. I found the book unique in its capacity to benefit executives, planning staff, and students of strategy alike." —Robert L. Joss, Managing Director and CEO, Westpac Banking Corporation "An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy." —Robert L. Lindberg, Vice President and Treasurer, Transamerica Corporation "David Aaker provides a clearly written how-to guide to help managers identify, select, and implement strategies. He does this without pedantry, encouraging flexibility and creativity in approaching decisions." —Sandra L. Kurtzig, Founder and former CEO, The ASK Companies What is it that lies at the heart of successful management and gives a business its vision, its understanding of itself, and its sense of direction? The answer, according to noted business scholar David A. Aaker, is the development, evaluation, and implementation of business strategies. Merely pursuing short-term goals based on last year's plans is no longer adequate. Now in its fourth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic vision for your business. Specifically, this book will show you how to: Analyze a dynamic external environment to detect changes, trends, threats, opportunities, and uncertainties Understand and develop sustainable competitive advantages—the key to long-term success Make strategic investment decisions that focus resources on strengths and opportunities—not on areas of little business potential Generate creative strategic options that can capture emerging trends and convert a struggling business into a thriving one Apply the latest concepts and methods in strategy, and access empirical research for use in developing the most effective strategies Develop a formal planning system and implement a strategy—a set of standard, easily adaptable planning forms are included Achieve success by matching your strategy to your organization's structure, systems, people, and culture While retaining all the qualities that made the first three editions so successful, this Fourth Edition of Developing Business Strategies incorporates the latest thinking on such recent topics as economic value analysis, total quality management, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and re-engineering. New material has also been added on quality function deployment, brand extension strategies, strategic questions, strategic vision and opportunism, strategic alliances, the distinction between pioneering and preemptive strategies, and the danger of "planning without soul." If you are a business owner, manager, or planning executive, Developing Business Strategies is the book that will help you see your organization in a new light and show you how to create the dynamic strategies that lead to success.

It used to be that if you wanted to invest in the stock market you were at the mercy of professional brokers and money managers. Now, thanks to the information superhighway, anybody with a PC has instant access to the same information as the pros. With just the push of a button you can obtain the complete price and volume history of any stock, learn a company's earnings the minute they are listed, get the leading stock analysts' long- and short-term earnings estimates, access the latest insider trading information, and lots of other crucial financial facts and figures. But all that valuable information is just a lot of numbers without the right kind of tools to help you make sense of it all—and a solid investment strategy to help you meet your goals. Now this amazing book/disk set supplies you with both. Coauthored by David Brown, founder and CEO of Telescan, the number one on-line financial information service, Cyber-Investing shows you how to unleash the awesome potential of your PC to locate extraordinary stock opportunities as they happen. Armed with the powerful investment software featured on the disks along with Brown's proven strategies, you'll generate significant returns year after year. You get tools that: Search through over 9,000 stocks and generate a list that best suits your investment goals—in just seconds Pinpoint undervalued stocks Tell you the best moment to buy or sell Show you trading patterns that could turn an ordinary stock into a major performer Manage your portfolio and keep track of your stocks Reveal the strength or weakness of any company Identify hot stocks targeted by institutional investors And much more Written in a lively, accessible style, packed with easy-to-read charts and tables, and featuring a gold mine of sophisticated investment software, Cyber-Investing makes it easier than ever for novices and seasoned investors alike to pick stocks like the pros! Use your PC to pick stocks like the pros—and yield significant returns in any market! Stock market guru David Brown knows plenty about computerized investing. His immensely popular on-line financial information firm, Telescan, provides tens of thousands of individual investors with stock quotes and up-to-the-minute data on every exchange in the world. Now, in Cyber-Investing, he shows both beginning and seasoned investors how to unleash the awesome potential of their PCs to pinpoint and follow up on stock opportunities the moment they happen. Armed with the powerful investment software featured on the disks along with David's proven strategies for using them, you can use your PC to: Streamline your investment decision-making process Spot extraordinary stock opportunities Determine the financial strength or weakness of any company Pinpoint undervalued stocks on any domestic or foreign exchange Use state-of-the-art analysis tools to find out when to buy and when to sell Manage your portfolio Generate significant returns year after year after year!

Explains the complexities of the popular viewer of the World Wide Web, the means by which hypertext documents can be accessed, detailing how to navigate around Mosaic, the customized versions of Mosaic, setting up the system, and more

This two volume paperback reviews all four parts of the CPA exam.

Describes the use and misuse of the environment and where we seem to be headed as a species on the planet. Emphasizes the geographic aspects of problems, such as air pollution, locational factors, scales considerations, distributions and spatial associations. Provides an overview of the modern environmental dilemma and the factors which need to be examined in order to gain an understanding of the problem. Features a review of our planet's open lands and the effort to preserve and manage them.

Tells how to select underwriters, set a price, prepare the registration statement, obtain financing, and meet legal requirements