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James W. Tankard has written 4 work(s)
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Cover for 9780801304637 Cover for 9780761926665 Cover for 9780761926672 Cover for 9780072867350 Cover for 9780073053134
1
Edition summary (click for prices and details):

Hardcover:

9780870734083 | Schenkman Books, April 1, 1984, cover price $24.95

Paperback:

9780870734090 | Schenkman Books, April 1, 1984, cover price $15.95

2
cover image for 9780801304637
Product Description: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts...read more
Edition summary (click for prices and details):

Paperback:

9780801304637 | 3rd edition (Longman Pub Group, September 1, 1991), cover price $71.00 | About this edition: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory.

3
cover image for 9780761926672
Product Description: As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory building, and how theories are used and evaluated...read more
Edition summary (click for prices and details):

Hardcover:

9780761926665 | Sage Pubns, December 10, 2003, cover price $108.00 | About this edition: As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated.

Paperback:

9780761926672 | Sage Pubns, December 10, 2003, cover price $80.00 | About this edition: As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated.

4
cover image for 9780073053134
Edition summary (click for prices and details):

Paperback:

9780073053134 | Pck edition (McGraw-Hill Humanities Social, November 23, 2004), cover price $101.20
9780072867350 | McGraw-Hill College, November 1, 2004, cover price $55.01

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