Product Description: Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues...read more

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   -- Normal 0 false false false EN-US X-NONE X-NONE Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.   Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.   0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 Better Business 0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business