Product Description: NOTE: You are purchasing a standalone product; MyPoliSciLab does not come packaged with this content. If you would like to purchase both the physical text and MyPoliSciLab, search for for 0134113977 / 9780134113975  Living Democracy, 2014 Elections and Updates Edition plus MyPoliSciLab for American Government — Access Card Package, 4/e Package consists of: • 0134016238 / 9780134016238  Living Democracy, 2014 Elections and Updates Edition, 4/e• 0133930645 / 9780133930641  MyPoliSciLab for American Government Valuepack Access Card MyPoliSciLab should only be purchased when required by an instructor...read more

Updated in a new 3rd edition, Living Democracy helps students draw connections between course topics and current events and find a role for themselves in politics and government. Everything about this dynamic book–from its engaging writing and examples, to its bold graphics and photos, to its innovative learning pedagogy and interactive assessment–is designed to get students to participate in their learning, in the classroom, and in all aspects of American politics. By implementing cutting-edge learning theory-based techniques to engage students and help them retain important information, Living Democracy has set a new standard for how textbooks can help students learn. The Alternate Edition includes the same coverage as the comprehensive version but without the chapters on policy. 

Product Description: Participate in your American government   With activities that promote the application of concepts outside of the classroom, Living Democracy asks students to participate in both their learning and their government. This text works on every page to inform students how government impacts their daily lives and how they can make a difference in what that government does...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.   This Package Contains: MyPoliSciLab with E-Book Student Access Code Card and Living Democracy, Brief Texas Edition, Books a la Carte Edition   Updated in a new 3rd edition, Living Democracy helps students draw connections between course topics and current events and find a role for themselves in politics and government...read more

Product Description: This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students–this format costs significantly less than a new textbook.

Product Description: This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students—this format costs significantly less than a new textbook...read more

Product Description: Updated in a new 3rd edition, Living Democracy helps students draw connections between course topics and current events and find a role for themselves in politics and government. Everything about this dynamic book–from its engaging writing and examples, to its bold graphics and photos, to its innovative learning pedagogy and interactive assessment–is designed to get students to participate in their learning, in the classroom, and in all aspects of American politics...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives).Throughout the text, Shea and Burton's discussion and analysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication.