9780471025030 | John Wiley & Sons Inc, February 1, 1995, cover price $150.00 |
About this edition: Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries.
9780471025023 | John Wiley & Sons Inc, February 1, 1995, cover price $29.95 |
About this edition: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising.