Product Description: This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context...read more

Product Description: Video on Demand Systems brings together in one place important contributions and up-to-date research results in this fast moving area. Video on Demand Systems serves as an excellent reference, providing insight into some of the most challenging research issues in the field...read more

Product Description: WHAT'S NEW IN THE THIRD EDITION, 2013-2014 UPDATE?>The role of the media in the 2012 election process and results>Guide to how the content in Converging Media relates to each of the twelve core values and competencies of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)...read more

Product Description: Información omnipresente, acceso global a las noticias, cobertura instantánea, interactividad, contenidos multimedia y personalización extrema: el periodismo está sufriendo la transformación más radical desde el auge de la prensa diaria en el siglo XIX...read more

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format - allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

Presents various digital tools for news gathering, communication, editing, and production, and discusses the future of journalism and its education in the context of emerging technology. (view table of contents)

Product Description: This text examines the importance for how people communicate in an increasingly digital and networked information environment, and how these new media are transforming both human culture and commerce. The author describes both the influence of technology on human communication as well as how we make use of that technology...read more

Product Description: This important volume presents the pros and cons of a national service that will meet the information needs and wants of all people. In the preface, Everette E. Dennis, Executive Director of The Freedom Forum Media Studies Center, asks, "What will a true information highway -- where most citizens enjoy a wide range of information services on demand -- do to local communities, government, and business entities, other units of society and democracy itself?" It is no longer a question of whether a vastly expanded "information highway" will be built in America...read more

Product Description: Book by Pavlik, John V.

Product Description: Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research...read more