Results for Shintaro Okazaki

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Shintaro Okazaki has written 7 work(s)

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Advances in Advertising Research (Vol. Iv): The Changing Roles of Advertising

Product Description: âAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012...read more

By Shintaro Okazaki (editor)

See complete details on each edition (1 edition listed)

Paperback:

9783658042165 | Gabler, June 12, 2015, cover price $119.00 | About this edition: âAdvances in Advertising Research are published by the European Advertising Academy (EAA).

Advances in Advertising Research: Extending the Boundaries of Advertising

Product Description: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013...read more

By Shintaro Okazaki (editor)

See complete details on each edition (2 editions listed)

Hardcover:

9783658081317 | Springer Verlag, December 8, 2014, cover price $89.99 | About this edition: Advances in Advertising Research are published by the European Advertising Academy (EAA).

Paperback:

9780395699652, titled "Insight Pocket Guides Hungary" | Apa Productions, May 1, 1994, cover price $9.95 | also contains Insight Pocket Guides Hungary

Advances in Advertising Research: Current Insights and Future Trends

Product Description: âAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011...read more

By Martin Eisend (editor), Tobias Langner (editor) and Shintaro Okazaki (editor)

See complete details on each edition (2 editions listed)

Hardcover:

9783834942906 | Gabler, August 17, 2012, cover price $119.00

Paperback:

9783834946492 | Gabler, July 18, 2014, cover price $119.00 | About this edition: âAdvances in Advertising Research are published by the European Advertising Academy (EAA).

Handbook of Research on International Advertising

Product Description: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as complete coverage as found in this one volume...read more

By Shintaro Okazaki (editor)

See complete details on each edition (2 editions listed)

Hardcover:

9781848448582 | Edward Elgar Pub, April 12, 2012, cover price $272.00 | About this edition: The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising.

Paperback:

9781783476015 | Reprint edition (Edward Elgar Pub, April 28, 2014), cover price $65.00 | About this edition: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research.

Fundamentals of Mobile Marketing: Theories and Practices

Product Description: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly...read more

By Shintaro Okazaki

See complete details on each edition (2 editions listed)

Hardcover:

9781433115622 | Peter Lang Pub Inc, July 17, 2012, cover price $151.95 | About this edition: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.

Paperback:

9781433115615 | Peter Lang Pub Inc, June 27, 2012, cover price $40.95 | About this edition: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.

Advances in Advertising Research: Breaking New Ground in Theory and Practice

Product Description: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad AutÃ³noma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community...read more

By Shintaro Okazaki (editor)

See complete details on each edition (1 edition listed)

Paperback:

9783834931344 | Gabler, June 21, 2011, cover price $139.00 | About this edition: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad AutÃ³noma de Madrid, Spain, on June 24-26, 2010.

Advances in Advertising Research: Cutting Edge International Research

Product Description: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

By Shintaro Okazaki (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9783834921116 | Gabler, June 25, 2010, cover price $79.99 | About this edition: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective.

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