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Product Description: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee...read more

Hardcover:

9780415533874 | Routledge, December 17, 2013, cover price $152.00 | About this edition: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

Paperback:

9780415533881 | Routledge, November 23, 2013, cover price $56.95 | About this edition: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

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