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Ian McDonnell has written 6 work(s)
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Cover for 9780415533881 Cover for 9780470812525 Cover for 9780471339342 Cover for 9781742164618 Cover for 9780470812525 Cover for 9780471421825 Cover for 9781742164618 Cover for 9780750658249 Cover for 9780750665339 Cover for 9780750647960
1
Product Description: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee...read more
Edition summary (click for prices and details):

Hardcover:

9780415533874 | Routledge, December 17, 2013, cover price $152.00 | About this edition: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

Paperback:

9780415533881 | Routledge, November 23, 2013, cover price $50.95 | About this edition: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

2
cover image for 9781742164618
Product Description: Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management...read more
Edition summary (click for prices and details):

Paperback:

9781742164618, titled "Festival & Special Event Management" | 5th edition (John Wiley & Sons Inc, November 1, 2010), cover price $142.00 | also contains Festival And Special Event Management, Festival and Special Event Management | About this edition: Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions.
9780470812525, titled "Festival & Special Event Management" | 4th edition (John Wiley & Sons Inc, January 2, 2008), cover price $112.20 | also contains Festival And Special Event Management, Festival and Special Event Management | About this edition: Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions.
9780471339342 | John Wiley & Sons Inc, March 1, 1999, cover price $45.45 | About this edition: "Real world," practical industry case studies in each chapter, including the Sydney 2000 Olympics, written by organizing members of festival and event committees.

3
cover image for 9781742164618
Product Description: Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management...read more
Edition summary (click for prices and details):

Paperback:

9781742164618, titled "Festival & Special Event Management" | 5th edition (John Wiley & Sons Inc, November 1, 2010), cover price $142.00 | also contains Festival And Special Event Management, Festival and Special Event Management | About this edition: Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions.
9780470812525, titled "Festival & Special Event Management" | 4th edition (John Wiley & Sons Inc, January 2, 2008), cover price $112.20 | also contains Festival And Special Event Management, Festival and Special Event Management | About this edition: Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions.
9780471421825 | 2 edition (John Wiley & Sons Inc, March 1, 2002), cover price $78.10 | About this edition: Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries.

4
cover image for 9780750658249
Product Description: In the marketing context, these technologies can be used to best advantage so that promotion and distribution costs are decreased, effective and efficient customer relationships are maintained and profitability is increased.This book enables the reader to:* understand the application of information technology to the management of travel and tourism services, firms and organizations;...read more
Edition summary (click for prices and details):

Paperback:

9780750658249 | Butterworth-Heinemann, July 30, 2010, cover price $27.95 | About this edition: In the marketing context, these technologies can be used to best advantage so that promotion and distribution costs are decreased, effective and efficient customer relationships are maintained and profitability is increased.

5
cover image for 9780750665339
Provides an introduction to the principles and practices associated with planning, managing and staging special events. This second edition looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event.
Edition summary (click for prices and details):

Paperback:

9780750665339 | 2 edition (Butterworth-Heinemann, March 15, 2006), cover price $48.95 | About this edition: Provides an introduction to the principles and practices associated with planning, managing and staging special events.

6
cover image for 9780750647960
Product Description: Book by Glenn Bowdin, Ian Mcdonnell, Johnny Allen, William O'Toole
Edition summary (click for prices and details):

Paperback:

9780750647960 | Butterworth-Heinemann, November 1, 2001, cover price $34.95 | About this edition: Book by Glenn Bowdin, Ian Mcdonnell, Johnny Allen, William O'Toole

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