This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? Throughout this book, you will learn valuable details on the managerial pursuits in public relations, such as strategic relationship maintenance, segmentation of publics, and conducting research. The authors offer insight into the managerial activities of issues management, lobbying and advocacy, creating stakeholder relationships, reputation management, ethical counsel, and corporate communication. They examine the most current thought in public relations to help the busy manager master the most important concepts in the field quickly, accessibly, and with an eye toward helping an organization or client achieve the most effective results through cutting-edge, modern, research-based strategic public relations management. Whether you are reading this book to learn a new field, simply to update your knowledge, or as part of an educational program or course, you will value every moment that you spend with it. Therefore, the authors have eliminated much of the academic jargon found in other books, and used a straightforward writing style. They have tried to make the chapters short enough to be manageable, but packed with information, without an overreliance on complicated examples or charts and diagrams.

Product Description: This is the seventh and final volume of "Experimental Notes" made by Michael Faraday during the years 1820-1862; bequeathed by him to the Royal Institution of Great Britain and known today as "Faraday's Diary"; now republished for the first time since the original printing in 1936 by exclusive arrangement with the Royal Institution; includes the complete 1st edition manuscript edited by Thomas Martin with index, photographs and thousands of illustrations in Faraday’s own hand...read more

Product Description: In 1978, photographer Arno Fischer moved into one of the world's original live-work spaces, a farmhouse. He laid out a garden, a pond and aviaries, and began to photograph winged visitors with a Polaroid SX70. The resulting triptychs are published here for the first time.

Product Description: Book by Martin, Thomas Commerford

Product Description: Athina Onassis, granddddaughter of the Greek shipping magnate Aristotle Onassis, daughter of his only surviving child Christina, inherited the family's great wealth from her mother at a tender age. She was closely shielded from public eyes so that little is revealed about her life but the book dwells richly on her grandfather and his empire...read more

Product Description: Book by Martin, Thomas

Product Description: Oppression and the Human Condition is both a valuable teaching tool and an insightful addition to scholarship on the philosophy of Jean-Paul Sartre. Students and teachers will find it an excellent and accessible introduction to Sartre's existentialism, ideal for courses in existentialist and 20th century philosophy...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Davis, Jeffry, Martin, Thomas, Ryken, Leland (view table of contents, read Amazon.com's description)

Product Description: Alessandro Vittoria's portrait busts are unique in Italian art for their quality and quantity. No other Renaissance sculptor devoted himself so exclusively to portraiture. This is the first book on Vittoria, in English, to analyze the busts and explain their larger meaning in terms of the fundamental Renaissance preoccupation with reviving activity...read more (view table of contents, read Amazon.com's description)