9780446576789 | Grand Central Pub, November 1, 2005, cover price $21.95 |
About this edition: The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty.
9780446698481 | Reprint edition (Grand Central Pub, November 1, 2006), cover price $16.00 |
About this edition: The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty.
9780446535588 | Grand Central Pub, October 15, 2007, cover price $9.99