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Product Description: For over 700 years foreign businessmen have been risking their money to unlock the China market without success. The 1990's alone saw an eye popping US$300 billion in direct foreign investment. The Chinese have now become masters at perpetuating the illusion of a newly emerging middle class of consumers - as long as you are willing to believe that they will arrive just in time for the next five year plan...read more

Hardcover:

9781413487862 | Xlibris Corp, June 9, 2005, cover price $30.99 | About this edition: For over 700 years foreign businessmen have been risking their money to unlock the China market without success.

Paperback:

9781413487855 | Xlibris Corp, June 9, 2005, cover price $20.99

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