Product Description: Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed market entry decisions...read more (view table of contents, read Amazon.com's description)

Product Description: Recent developments in the areas of computer databases, simulation games, and expert systems have added a different dimension to the business curriculum. This informative book instructs educators in how information technology can be used in teaching international business to students and business executives...read more

Explains how to use expert systems for international marketing, and discusses online data retrieval, and financial databases