While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

Product Description: Louie Di Raimondo was a hot dog vendor in Miami when he forgot to take a "for sale" sign off his cart. After enough customers asked him where they could buy their own cart, Louie had the idea that would forever transform his life and turn him into: -America's Hot Dog King...read more

An overview of government policies, presidential elections, and the changing political climate from the aftermath of the Civil War to the beginning of the twentieth century.