Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

Featuring conventional methods as well as creative solutions, an essential guide shows small business owners and would-be entrepreneurs how to successfully raise capital by covering such topics as what banks and investors really look for and how to quickly raise cash for any situation. Original.

Provides information on small business loans, including how to fill out applications and deal with business lenders (view table of contents)