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Ronald A. Fullerton has written 2 work(s)
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The Foundations of Marketing Practice: A History of Book Marketing in Germany
cover image for 9781138848221
Product Description: Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted...read more
By Ronald A. Fullerton
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Hardcover:

9781138848221 | Routledge, December 22, 2015, cover price $160.00 | About this edition: Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books.

Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander
cover image for 9780669169683
Product Description: Book by Nevett, Terence
By Ronald A. Fullerton (editor) and Terence Nevett
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Hardcover:

9780669169683 | Lexington Books, March 1, 1988, cover price $45.00 | About this edition: Book by Nevett, Terence

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