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Product Description: “Essential reading for everyone interested in improving their personal brand.”-Peter Wade, GE Consumer Finance Whether you're a receptionist, a CEO, or somewhere in-between-you project an image that could potentially make or break a deal...read more

Paperback:

9780071494274 | McGraw-Hill, August 26, 2007, cover price $18.00 | About this edition: “Essential reading for everyone interested in improving their personal brand.

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