Product Description: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser...read more

Product Description: The new media industry needs the producer who manages, the director with creative vision, and the writer who documents the development process. This comprehensive book is a practical, skills-oriented book for the producer, director, and writer of multimedia...read more (view table of contents, read Amazon.com's description)