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Daniel Thomas Cook has written 4 work(s)
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Hardcover:
9780230517042 | Palgrave Macmillan, April 29, 2008, cover price $120.00
Paperback:
9781883015381 | Krannert Art Museum, August 30, 2007, cover price $40.00
In this revealing social history, Daniel Thomas Cook explores the roots of childrenâs consumer cultureâand the commodification of childhood itselfâby looking at the rise, growth, and segmentation of the childrenâs clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of childrenâs clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.The Commodification of Childhood begins with the publication of the childrenâs wear industryâs first trade journal, The Infantsâ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the ânature,â needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate childrenâs clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchantsâ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of âthe childâ must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.
Hardcover:
9780822332794 | Duke Univ Pr, April 1, 2004, cover price $79.95
Paperback:
9780822332688 | Duke Univ Pr, April 1, 2004, cover price $22.95 | About this edition: In this revealing social history, Daniel Thomas Cook explores the roots of childrenâs consumer cultureâand the commodification of childhood itselfâby looking at the rise, growth, and segmentation of the childrenâs clothing industry.
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Paperback:
9780820455808 | Peter Lang Pub Inc, June 1, 2002, cover price $34.95
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