search for books and compare prices
Edward L. Bernays has written 6 work(s)
Search for other authors with the same name
displaying 1 to 6 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781110546602 Cover for 9781419173387 Cover for 9781432616229 Cover for 9781417915088 Cover for 9781935439264 Cover for 9780970312594 Cover for 9781417915095 Cover for 9781417912988 Cover for 9780961764203
cover image for 9781110546602
Product Description: This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience...read more

Paperback:

9781110546602 | Bibliolife, June 30, 2009, cover price $16.75 | About this edition: This is a pre-1923 historical reproduction that was curated for quality.

cover image for 9781419173387
Product Description: Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest...read more

Hardcover:

9781419173387 | Kessinger Pub Co, November 30, 2004, cover price $49.95 | About this edition: Written by publicist number one, Edward L.
9781432616229 | Kessinger Pub Co, November 30, 2004, cover price $48.95 | About this edition: Written by publicist number one, Edward L.

cover image for 9781935439264
1923. Bernays, regarded by many as the father of public relations, has tried to set down in this book the broad principles that govern the new profession of public relations counsel. Contents: Part I-Scope and Functions: The Scope of the Public Relations Counsel; The Public Relations Counsel; the Increased and Increasing Importance of the Profession; and The Function of a Special Pleader. Part II-The Group and the Herd: What Constitutes Public Opinion?; Is Public Opinion Stubborn or Malleable; The Interaction of Public Opinion with the Forces that Help Make It; The Power of Interacting Forces that Go to Make Up Public Opinion; An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel; The Group and Herd are the Basic Mechanisms of Public Change; and The Application of These Principles. Part III-Technique and Method: The Public Can Be Reached Only Through Established Mediums of Communication; The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are all Aids to the Counsel on Public Relations; and An Outline of Methods Practicable in Modifying the Point of View of a Group. Part IV-Ethical Relations: A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; and His Obligations to the Public as a Special Pleader. See other titles by this author available from Kessinger Publishing.

Paperback:

9781935439264 | Reprint edition (Ig Pub, August 16, 2011), cover price $15.95
9781417915088 | Kessinger Pub Co, October 31, 2004, cover price $24.95 | About this edition: 1923.

cover image for 9781417915095

Paperback:

9781417915095 | Kessinger Pub Co, October 30, 2004, cover price $21.95
9780970312594 | Ig Pub, September 15, 2004, cover price $14.95

cover image for 9780961764203
Product Description: INFORMATIVE BOOK

Paperback:

9780961764203 | Howard Penn Hudson Assc Inc, June 1, 1986, cover price $9.95 | About this edition: INFORMATIVE BOOK

displaying 1 to 6 | at end