Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization. The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopaedic review of the field, this text emphasizes the strategic role that analytics is playing in globally competitive corporations today. The chapters of this book are organized in two main parts. The first part introduces a problem area and presents some basic analytical concepts that have been successfully used to address the problem area. The objective of this material is to provide the student, the manager of the future, with a general understanding of the tools and techniques used by the analyst.

Product Description: This book has been designed to fill a market need for a shorter book which can be covered in 6 weeks to one college quarter. The cases will emphasize more than just individual quantitative methods for specific situations; they will help students with problem diagnostics and modeling processes...read more (view table of contents, read Amazon.com's description)

Product Description: Great book for study or review! (view table of contents, read Amazon.com's description)