Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.

Product Description: La función estratégica de la comunicación corporativa, así como la necesidad de ubicarla dentro de las organizaciones junto a áreas clave como la financiera, la de estrategia, recursos humanos o la de operaciones, es una tendencia imparable...read more

A quick-reference resource for business professionals presents in an updated edition new sections on online financial analysis tools, e-marketing and database marketing, organizational changes as a result of new technology, how to change a business strategy, outsourcing, global communications techniques, and intellectual property. Original. (view table of contents)

Presents the insights of experienced executives, entrepreneurs, and business educators, offering advice about management, teamwork, finance, information technology, strategic planning, and more (view table of contents)

Gathers information on accounting, economics, finance, international business, manufacturing, marketing, and business strategy (view table of contents)