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Sylvain Allard has written 1 work(s)
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Product Description: The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy...read more
By Sylvain Allard, Sven Ehmann (editor) and Robert Klanten (editor)
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Hardcover:

9783899553789 | Die Gestalten Verlag, October 24, 2011, cover price $68.00 | About this edition: The suggestive power of packaging as a communication tool.

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