Product Description: The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy...read more
9783899553789 | Die Gestalten Verlag, October 24, 2011, cover price $68.00 | About this edition: The suggestive power of packaging as a communication tool.