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El marketing de servicios profesionales / the Marketing of Professional Services
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Bibliographic Detail
Publisher Paidos Iberica Ediciones S A
Publication date February 15, 2004
Pages 424
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9788449315244
ISBN-10 8449315247
Original list price $51.95
Summaries and Reviews
Amazon.com description: Product Description: Este libro ofrece todo lo que un proveedor de servicios profesionales necesita para alcanzar el éxito en el ambiente competitivo actual, desde el análisis del mercado hasta la creación de una promoción combinada y la aplicación de un programa de marketing.El marketing de servicios profesionales proporciona una orientación s

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