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Faires Management Und Marketing
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Bibliographic Detail
Publisher De Gruyter Oldenbourg
Publication date September 30, 2016
Pages 250
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9783486588897
ISBN-10 3486588893
Dimensions 0 by 6.69 by 9.45 in.
Original list price $49.00
Summaries and Reviews
Amazon.com description: Product Description:

This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.



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Paperback
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from De Gruyter Oldenbourg (September 30, 2016)
9783486588897 | details & prices | 250 pages | List price $49.00
About: This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility.

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