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By
Osamu Inoue and
Paul Tuttle Starr (trans)
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Bibliographic Detail
Publisher
Vertical Inc
Publication date
April 27, 2010
Pages
221
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781934287224
ISBN-10
1934287229
Dimensions
1 by 5.75 by 9 in.
Weight
0.80 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$19.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
The Legend of Zelda: Breath of the Wild: The Complete Official Guide Collector's Edition | Playing With Power: Nintendo NES Classics | The Legend of Zelda: Art & Artifacts | Console Wars
The Legend of Zelda: Breath of the Wild: The Complete Official Guide Collector's Edition | Playing With Power: Nintendo NES Classics | The Legend of Zelda: Art & Artifacts | Console Wars
Summaries and Reviews
Amazon.com description: Product Description: Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.
Topics include:
How where you put your company is just as important as how you run it: being in Kyoto
From work force to policies, why Nintendo's "just enough" attitude succeeds
Why the ability to read a balance sheet is overrated
Respect seniority but approve huge R&D budgets for talented junior employees
Allowing maximum communication between disparate divisions (hardware and software)
Enlarging the pie: going after casual gamers (The art of mainstreaming)
How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.
Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
Topics include:
How where you put your company is just as important as how you run it: being in Kyoto
From work force to policies, why Nintendo's "just enough" attitude succeeds
Why the ability to read a balance sheet is overrated
Respect seniority but approve huge R&D budgets for talented junior employees
Allowing maximum communication between disparate divisions (hardware and software)
Enlarging the pie: going after casual gamers (The art of mainstreaming)
How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.
Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
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