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⢠Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
⢠Each chapter is structured around easy-to-follow guidelines.
⢠Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
⢠This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
⢠Exercises at the end of each chapter allow students to practice their newly acquired skills.
⢠Students learn that using questionnaires in research is both an art and a scienceâwith principles that need to be followed for efficient, effective data collection.
⢠Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
⢠Weâve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
About: ⢠Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
About:  ⢠Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
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