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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Bibliographic Detail
Publisher Nicholas Brealey
Publication date September 14, 2006
Pages 336
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781857883626
ISBN-10 1857883624
Dimensions 0.75 by 5.25 by 8.25 in.
Weight 0.92 lbs.
Published in Great Britain
Original list price $18.00
Summaries and Reviews
Summary
Written by the acclaimed Silicon Valley journalist who co-founded 'Wired' and founded 'The Industry Standard', this book explains how the search industry is changing the way we live in profound and unpredictable ways. It contains interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin.
Amazon.com description: Product Description: What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

Editions
Hardcover
Book cover for 9781591840886
 
from Portfolio (September 8, 2005)
9781591840886 | details & prices | 311 pages | 6.00 × 9.00 × 1.00 in. | 1.15 lbs | List price $25.95
About: The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.
Paperback
Book cover for 9781591841418 Book cover for 9781857883626
 
Reprint edition from Portfolio (September 26, 2006)
9781591841418 | details & prices | 329 pages | 5.50 × 8.50 × 0.75 in. | 0.70 lbs | List price $17.00
About: Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing.
The price comparison is for this edition
from Nicholas Brealey (September 14, 2006)
9781857883626 | details & prices | 336 pages | 5.25 × 8.25 × 0.75 in. | 0.92 lbs | List price $18.00
About: Written by the acclaimed Silicon Valley journalist who co-founded 'Wired' and founded 'The Industry Standard', this book explains how the search industry is changing the way we live in profound and unpredictable ways.

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