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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | Tribal Leadership | The Art of the Start 2.0 | The Art of Social Media | Reality Check | HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) | Selling the Dream
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
About: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people.
About: THIS IS BRAND NEW BOOK.
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