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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Portfolio
Publication date March 7, 2013
Pages 229
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591845775
ISBN-10 1591845777
Dimensions 1 by 6 by 9.50 in.
Weight 1.10 lbs.
Original list price $25.95
Summaries and Reviews
Amazon.com description: Product Description: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

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Hardcover
Book cover for 9781591845775
 
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from Portfolio (March 7, 2013)
9781591845775 | details & prices | 229 pages | 6.00 × 9.50 × 1.00 in. | 1.10 lbs | List price $25.95
About: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive.

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