Creative Interviewing | Kleppner's Advertising Procedure | Cutlip and Center's Effective Public Relations | Marketing Management | Marketing in the Groundswell | The Handbook of Gender, Sex, and Media | Balancing on the Wire | And Then There's This | Groundswell
About: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive.
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