But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
About: The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.
About: Written by the acclaimed Silicon Valley journalist who co-founded 'Wired' and founded 'The Industry Standard', this book explains how the search industry is changing the way we live in profound and unpredictable ways.
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