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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Bibliographic Detail
Publisher Portfolio
Publication date September 26, 2006
Pages 329
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9781591841418
ISBN-10 1591841410
Dimensions 0.75 by 5.50 by 8.50 in.
Weight 0.70 lbs.
Original list price $17.00
Summaries and Reviews
Summary
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. Reprint. 75,000 first printing.
Amazon.com description: Product Description: What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

 

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.



Editions
Hardcover
Book cover for 9781591840886
 
from Portfolio (September 8, 2005)
9781591840886 | details & prices | 311 pages | 6.00 × 9.00 × 1.00 in. | 1.15 lbs | List price $25.95
About: The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.
Paperback
Book cover for 9781591841418 Book cover for 9781857883626
 
The price comparison is for this edition
Reprint edition from Portfolio (September 26, 2006)
9781591841418 | details & prices | 329 pages | 5.50 × 8.50 × 0.75 in. | 0.70 lbs | List price $17.00
About: Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing.
from Nicholas Brealey (September 14, 2006)
9781857883626 | details & prices | 336 pages | 5.25 × 8.25 × 0.75 in. | 0.92 lbs | List price $18.00
About: Written by the acclaimed Silicon Valley journalist who co-founded 'Wired' and founded 'The Industry Standard', this book explains how the search industry is changing the way we live in profound and unpredictable ways.

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