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Buzzmarketing: Get People To Talk About Your Stuff
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Bibliographic Detail
Publisher Portfolio
Publication date July 7, 2005
Pages 242
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591840923
ISBN-10 1591840929
Dimensions 1 by 6.25 by 9.25 in.
Availability§ Out of Print
Original list price $23.95
§As reported by publisher
Summaries and Reviews
Summary
A guide to effective word-of-mouth marketing presents case stories of companies that successfully used 'buzz marketing' practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. 40,000 first printing.
Editions
Hardcover
Book cover for 9781591840923
 
The price comparison is for this edition
from Portfolio (July 7, 2005)
9781591840923 | details & prices | 242 pages | 6.25 × 9.25 × 1.00 in. | 0.96 lbs | List price $23.95
About: Presents case stories of companies that successfully used 'buzz marketing' practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
Paperback
Book cover for 9781591842132
 
Reprint edition from Portfolio (April 29, 2008)
9781591842132 | details & prices | 240 pages | 5.25 × 8.25 × 0.75 in. | 0.45 lbs | List price $15.00

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