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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Harvard Business School Pr
Publication date February 28, 2005
Pages 288
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591396192
ISBN-10 1591396190
Dimensions 1 by 6.25 by 8.50 in.
Weight 1.15 lbs.
Availability§ Out of Print
Original list price $29.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Editions
Hardcover
Book cover for 9781591396192 Book cover for 9781625274496
 
Expanded edition from Harvard Business School Pr (January 20, 2015)
9781625274496 | details & prices | 287 pages | 6.25 × 9.25 × 1.25 in. | 1.20 lbs | List price $32.00
About: The global phenomenon that has sold 3.
The price comparison is for this edition
from Harvard Business School Pr (February 28, 2005)
9781591396192 | details & prices | 288 pages | 6.25 × 8.50 × 1.00 in. | 1.15 lbs | List price $29.95
About: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place.

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