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In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters
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Bibliographic Detail
Publisher Apress
Publication date October 2, 2006
Pages 408
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781590597217
ISBN-10 1590597214
Dimensions 0.75 by 5.75 by 8.50 in.
Weight 1.12 lbs.
Original list price $24.99
Summaries and Reviews
Summary
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more. Original. (Intermediate)
Editions
Hardcover
Book cover for 9781590591048
 
from Apress (July 1, 2003)
9781590591048 | details & prices | 256 pages | 6.75 × 9.75 × 1.25 in. | 1.34 lbs | List price $99.00
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Paperback
Book cover for 9781590597217
 
The price comparison is for this edition
2 edition from Apress (October 2, 2006)
9781590597217 | details & prices | 408 pages | 5.75 × 8.50 × 0.75 in. | 1.12 lbs | List price $24.99
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.

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