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Bibliographic Detail
Publisher
Apress
Publication date
October 2, 2006
Pages
408
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9781590597217
ISBN-10
1590597214
Dimensions
0.75 by 5.75 by 8.50 in.
Weight
1.12 lbs.
Original list price
$24.99
Summaries and Reviews
Summary
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more. Original. (Intermediate)
Editions
Hardcover
from Apress (July 1, 2003)
9781590591048 | details & prices | 256 pages | 6.75 × 9.75 × 1.25 in. | 1.34 lbs | List price $99.00
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Paperback
The price comparison is for this edition
2 edition from Apress (October 2, 2006)
9781590597217 | details & prices | 408 pages | 5.75 × 8.50 × 0.75 in. | 1.12 lbs | List price $24.99
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.
About: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.
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