search for books and compare prices
cover image
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets; Library Edition
Price
Store
Arrives
Preparing
Shipping

Jump quickly to results on these stores:

The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Blackstone Audio Inc
Publication date June 14, 2016
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781504735254
ISBN-10 1504735250
Dimensions 0 by 5.10 by 5.68 in.
Original list price $59.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"--companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Editions
CD/Spoken Word
Book cover for 9781504735254
 
The price comparison is for this edition
Unabridged edition from Blackstone Audio Inc (June 14, 2016)
9781504735254 | details & prices | List price $59.99
About: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.