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Social Media Strategy: Marketing and Advertising in the Consumer Revolution
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Bibliographic Detail
Publisher
Rowman & Littlefield Pub Inc
Publication date
October 22, 2015
Pages
239
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781442251526
ISBN-10
1442251522
Dimensions
0.75 by 7 by 10 in.
Weight
1.42 lbs.
Original list price
$100.00
Amazon.com says people who bought this book also bought:
The Art of Social Media: Power Tips for Power Users | Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat | Public Relations | Your Brand, the Next Media Company | Social Media Communication | Social Media Campaigns | Jab, Jab, Jab, Right Hook | Understanding Digital Marketing | Strategic Communications Planning
The Art of Social Media: Power Tips for Power Users | Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat | Public Relations | Your Brand, the Next Media Company | Social Media Communication | Social Media Campaigns | Jab, Jab, Jab, Right Hook | Understanding Digital Marketing | Strategic Communications Planning
Summaries and Reviews
Amazon.com description: Product Description: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.
This simple, systematic text
FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
This simple, systematic text
- leads readers through core marketing concepts and how to think critically about the competitive marketplaceâeven as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method
- provides a step-by-step roadmap for planning social media marketing strategy
- emphasizes the need to apply solid marketing principles to social media
- explores how to integrate social media throughout an entire organization
- gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.
FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
Editions
Hardcover
The price comparison is for this edition
from Rowman & Littlefield Pub Inc (October 22, 2015)
9781442251526 | details & prices | 239 pages | 7.00 × 10.00 × 0.75 in. | 1.42 lbs | List price $100.00
About: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.
About: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.
Paperback
from Rowman & Littlefield Pub Inc (October 26, 2015)
9781442251533 | details & prices | 239 pages | 7.00 × 10.00 × 0.75 in. | 1.04 lbs | List price $50.00
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