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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Library Edition
By
Patrick Lawlor (narrator) and
David Kord Murray
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher
Brilliance Audio Lib Edn
Publication date
September 17, 2009
Binding
CD/Spoken Word
Edition
Mp3 una
Book category
Adult Non-Fiction
ISBN-13
9781441801432
ISBN-10
144180143X
Dimensions
0.25 by 5.25 by 7.25 in.
Weight
0.15 lbs.
Original list price
$39.97
Other format details
audio
Summaries and Reviews
Amazon.com description: Product Description: There is no such thing as a truly original idea. Admit it, youâve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, âbig thinkâ audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emergingââinnovationâ is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching âcreativityâ to the members of the company. And thatâs where his âborrowing brillianceâ program originated. Most people believe creativity is a gift; that it canât be taught; that itâs innate in your thinking process, and either you have it or you donât. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.
Editions
CD/Spoken Word
The price comparison is for this edition
Mp3 una edition from Brilliance Audio Lib Edn (September 17, 2009)
9781441801432 | details & prices | 5.25 × 7.25 × 0.25 in. | 0.15 lbs | List price $39.97
About: There is no such thing as a truly original idea.
About: There is no such thing as a truly original idea.
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