The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office | Trumped: The 2016 Election That Broke All the Rules | The Campaign Manager | Political Behavior of the American Electorate | Writing a Research Paper in Political Science | Winning Elections | Get Out the Vote | Campaigns & Elections | The Victory Lab
The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.
Ã¢ÂÂ¢ Updates readers on rapidly evolving campaign strategy and tactics
Ã¢ÂÂ¢ Offers the ideal balance between practical perspectives and scholarly literature
Ã¢ÂÂ¢ Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity
Ã¢ÂÂ¢ Examines non-candidate players such as Super PACs and educational non-profits
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