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Bibliographic Detail
Publisher
Peter Lang Pub Inc
Publication date
July 17, 2012
Pages
185
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781433115622
ISBN-10
143311562X
Dimensions
0.55 by 6 by 9 in.
Weight
0.90 lbs.
Original list price
$151.95
Summaries and Reviews
Amazon.com description: Product Description: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background.
This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Editions
Hardcover
The price comparison is for this edition
from Peter Lang Pub Inc (July 17, 2012)
9781433115622 | details & prices | 185 pages | 6.00 × 9.00 × 0.55 in. | 0.90 lbs | List price $151.95
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
Paperback
from Peter Lang Pub Inc (June 27, 2012)
9781433115615 | details & prices | 185 pages | 6.00 × 8.75 × 0.50 in. | 0.65 lbs | List price $40.95
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
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